February 8, 2012

These posts are getting harder and harder to write each day. I'm trying to do so much an when catch a virus, it just saps every remaining drop of energy. I realized today that I'm writing this so you get the whole picture of my thought processes and I failed to do that in writing about my website so here goes.

I did say that I decided to cut what I was presenting on the website. I decided that just my flowers was all I should focus on. That's what I want to sell to retail shops and brides. There are so many links to my Artfire shop on the site, that if a potential buyer follows through they will see everything else I make.

Once I everything else I had to fill the space, so instead of showing every type of jewelry I made, I featured every type of flower jewelry. I wasn't happy with the graphics so I played with those for days. I realized that designing a website can be very easy, but not so easy if you don't have experience. The Weebly site I have is very easy to build with, no HTML if you don't want to use it. But doing the graphics and just the thought process and page layout is not easy. I don't like having my site live while I'm playing with it, but I seriously doubt anyone will find it yet.

I also wanted to say some things about my flowers and I had them all in one very large messy paragraph. I didn't like that either. I had to prioritize what I wanted to say. I wanted to say that they are handmade, flame sculpted, eco friendly, made of recycled plastics, look beautiful, remind you of nature, attract attention, make you feel special, like wearing a garden, made from renewable resources, I'll do wedding, I'll do wholesale, I tint any color.

I have so many things I need to prioritize and maybe place what I want to say around my site instead of all in one place on the first page. Otherwise, I'm going to scare people away. So I need to figure out what is the most important thing to start with. Is it eco friendly, is it handmade, I really need to focus on the most important, most marketable aspect of my product, then move on the the other aspects.

I had another thought today. I should work only maybe 50 hours a week max on this business. Maybe not at the startup, but if I'm not making money and I'm putting in 80 hours a week, I could so make more money at McDonalds.