April 18, 2012

I didn't get much done other than blogging and ironing today. I did do some thinking though, and something that I think I should have mentioned and don't think I did. One of the problems I have had with freelance design drawings, is that people tend to take advantage of you. Or me at least. They will promise a commission, but not pay for drawings. I have done hundreds of drawings and not receive much commission. I think it's a lot like what I mentioned early about shops taking your product on consignment. If they don't invest anything in your work, they have nothing to loose and therefore aren't motivated to push what you have placed.

For both of my business, I have to design some kind of contract. Of course with the jewelry, there will be a much higher discount for cash orders, so that would motivate a retailer to buy, rather than consign. I really don't plan to consign, but if it is a certain shop, I might allow them to "test the waters" first, before they buy.

For my design business, I plan to write a simple contract for each client. I will ask for an upfront dollar amount for the drawings (minimal, for time only) which can be subtracted from commission if and when the designs sell. Different commission base for different end consumer. Higher rate for showroom sales, lower rate for big box retailers. And most importantly, stated in the contract, that if the design is not accepted (or paid for) within x amount of days, it reverts to me.

I have been too casual about the design business. I won't do that in the future. If a client wants my designs, they can pay a little up front for them. I also have too many contacts in the business for a client to steal from me. I have eyes everywhere and would know if my designs are showing up somewhere without my getting paid commission or fees. I prefer to work with honest clients anyway.

I have found a few basic freelance contracts online that I have downloaded and plan to alter to fit my work. There are a lot of resources online to find exactly what you need. My business has improved greatly from my online research. If you are struggling with your business. Take some time to critically evaluate what you are doing. You will not be wasting your time.

April 16, 2012

Time is running out. I really have to finish everything soon. It's time. I need my brochures finished and I need my packaging done. NOW!

My design portfolio is coming along wonderfully. I completely redid it. Well just made it less of a jumble. I did a few small artistic touches (changing the banner, ever so slightly) and rearranged the pages. I hat way to many tabs at the top, so I've incorporated a lot of what was in tabs, as links on my portfolio page. It's easier to understand and when viewers get a pop up saying they need a password, they will understand why. I just can't leave my designs open for everyone to look at.

I've put teaser images with links. Some of them are open designs, but I have to let the visitor know what I'm capable of don't I? I still have a lot of work to do on it, but not nearly what I needed when I started. I'm very pleased at how it's coming together.

I suppose I should mention somewhere on the site that it was designed by me, and that I do graphic designs too. I think I know where to do it. My about page needs some serious work. I may add a home page and definitely a contact page. The rest will all be hidden and accessed through links on the other pages. I'm kind of enjoying web designing. Maybe I should take an HTML class. Not right now I think.

Tomorrow I sew. Still my bread and butter, although I have really increased sales for my jewelry and product design.

April 13, 2012

Friday the 13th and nothing really bad happened. How about that. As a matter of fact my son in law and his father both went out and got new cars today. Son in law got a used minivan that cost about as much as my first house did. It's really nice for his family. Huge and mega insured for the 6 years of the loan and fully featured. Very nice for the family. Not great mileage, but he doesn't have to go too far with it except vacations. I can't wait till I can afford a car for myself. I could pay cash for one if just one of my designs sells big next year. I need to find more clients soon.

Speaking of finding clients, I finally did a little research on the portfolio website. I found some great links. Build a Killer Online Portfolio in 9 Easy Steps is the best one I found yet. An Online Portfolio is not just for designers either. Artists and craftspeople should have one too. If you want to do juried shows, you should definitely have one.  It's the way of the world these days. I love my Weebly site. They make it so darn easy to build. You don't have to know HTML to make a simple and lovely site.

Mine portfolio still in progress, because now that I read how to build a killer portfolio I have a lot to rebuild.
If you want to take a peek, it's here cmdreifortportfolio.com . You can bookmark and see where I take it. I think it's too tabby. I need to have a portfolio page with links to those design pages I think. Cleaner look.

Not only did I start really focusing on my portfolio (with big focus on resume), but I also made a logo today for my flower shop. I'm really pleased with it. It' is just what I wanted, simple, symbolic,  and using my flowers graphically. I will mostly use it on my images as a watermark, but I may have a few other places for it.

See how cute it looks as a watermark?

I'm very pleased with the design. Guess 6 years of training in Art didn't go entirely to waste. Maybe I should do logo design. Didn't know I had it in me. But I should also say that it is easier with yourself as a client. You know what you want. Sometimes it's hard to get into your clients head to see what they are visualizing. I was working with someone who was trying to make on for me, and I was a bit too demanding I think. But I like how this turned out.

April 12, 2012

Things were so different when I was a kid. It wasn't just that I was naive, the whole world was. Those of you who are older know. Those of you who watch Mad Men can see for yourself. No one even imagined that little Sally could suffocate in that plastic bag, or get addicted to those sleeping pills. What was the harm in that? Everyone was innocent back then. I'm recalling how I loved my baby seal skin hooded jacket and my baby alligator purse. I didn't know back then that someone was killing babies. I don't even think my family who bought them really realized it.

OK, so today I just killed a bunch of ants that were trying to get into the cereal and my crock pot. I'm not a Buddhist after all.

Today I did some more photography and listing of my flowers. But as promised, I'll review what I did for my product design business.

I was only supposed to be getting myself ready to present my product to potential clients, but somehow I ended up with paying clients. Not a lot of money, but some, and maybe more sales in the future. This was all from updating my linkedin resume. Not a bad idea to just add something once in a while. When I am done with my website, I will add that too. My portfolio website, that is.

What did I plan to do, that I didn't. I planned to loose weight so I'd look more professional. Nope. I planned to learn my CAD program so I could send clients, CAD drawings. Nope.

I did however learn to use the CAD program enough to make some rough base drawings and alter old drawings so I could work on Photoshop to finish the designs. About the only thing I did accomplish is to work on my website and even that isn't finished. Although it is very close. The way business is going this month, I'll have plenty of time to finish it too.

The big thing I have yet to do is make my resume. I have an old one that I need to polish up, things like explaining what I've been doing for the past 4 years. I need to take a peek at how resumes are written these days. Formats change like lighting and I haven't written one for 4 years. Progress is a fickle companion.

April 7, 2012

Today I really only spent time listing new Flower Product. It takes so long. I really wish I could just list pictures of all the flowers and have people choose their own, but that rarely happens. Most want items already pulled together. I can list variants on Artfire, but they are linked to the original somehow and I'm still not sure how that works and if it's a good, or bad thing. I should check into that more carefully.

Someone tweeted this awesome blog about what you should have in a press kit. PRESS KIT I need to make one, but don't really have any press yet. So I have to be creative on making it. I suppose I should approach it as a neophyte. Or one who just started to come out of the indie business into the wholesale world. I might add that I was a professional lighting designer and want to move on with that. That would be good press I suppose. Hmmm, I think I have it. I need to work on my press kit soon. I'll tell you what I did, when I have it all together.

I have to finish taxes this week, then I will move on to packaging which needs photography for brochure and then press kit. I also have to finish my design website, which is coming along much faster than I expected it to. The most important new part is my resume. I have to finish that and add my latest work experience.

I really need to add more product here and link them too. Here are a few - bow tie and flowers.