April 7, 2012

Today I really only spent time listing new Flower Product. It takes so long. I really wish I could just list pictures of all the flowers and have people choose their own, but that rarely happens. Most want items already pulled together. I can list variants on Artfire, but they are linked to the original somehow and I'm still not sure how that works and if it's a good, or bad thing. I should check into that more carefully.

Someone tweeted this awesome blog about what you should have in a press kit. PRESS KIT I need to make one, but don't really have any press yet. So I have to be creative on making it. I suppose I should approach it as a neophyte. Or one who just started to come out of the indie business into the wholesale world. I might add that I was a professional lighting designer and want to move on with that. That would be good press I suppose. Hmmm, I think I have it. I need to work on my press kit soon. I'll tell you what I did, when I have it all together.

I have to finish taxes this week, then I will move on to packaging which needs photography for brochure and then press kit. I also have to finish my design website, which is coming along much faster than I expected it to. The most important new part is my resume. I have to finish that and add my latest work experience.

I really need to add more product here and link them too. Here are a few - bow tie and flowers.

April 1, 2012

I promised I wouldn't work on my portfolio website too much, and I did keep my hands off it for most of the day, but I redid most of it tonight. I'm going to give you a sneak peek right here, but remember, it's not nearly finished.

I really don't have any experience viewing web portfolios, so I don't know what's the best way to format it. For now, I don't want to look at others. It will keep mine fresher. I will look up how to make a design portfolio website soon I think. I probably want to at least link my resume to the home page. I haven't finished that page yet either. I'm pretty excited about it. But it still doesn't say all it needs to.

I also contacted Vistaprint about my lousy postcards and they are sending out another set. I hope they are better than the first. I'm concerned about my daughters business cards, because I bought them the same week and she ordered 1500. It's so funny that they are so bad, because my business cards bought at the same time were fine. Well, I hope they are OK, because I really need to get my mini brochures ready.

I've decided to send off a single pin with each brochure. I also REALLY have to get my retail packaging together. And I need to order kraft boxes for my shop.

It was a really slow week fortunately, because of all the design work I had to complete. Wish I would have sold a bit more though. But this year was far better than last.

Today I really have to get new jewelry pieces together. And finish my sewing.

March 30, 2012

I've had such an exhausting month. I hope it was all worth it. Of course it wasn't all the work that made it exhausting, it was a lot of the extraneous things (life) that did it too. Family health issues, birthdays, the woman next door locking herself out at one in the morning after I worked for 14 hours straight and pounding on the door and screaming for a half hour before someone finally let her in. And no, she's not a drunk, just a little altered from her med cocktail.

I had a semi relaxing day. I haven't sold much this week so after watching my granddaughter most of the day, I cut out the few things I sold, did the dishes and some laundry. It was nice after all the work I did.

I had bought some colored pencils on line, and was expecting them at the Post Office. I guess the people at the Post Office didn't notice them, because my daughter didn't pick them up. What she did get, however, was my new post cards. Now, I just ordered these Monday from Vistaprint and I've NEVER received anything that quickly from them. They were horrible. Cropped wrong, wrong color, just horrible. I was so disappointed. I'm not sure what they were trying to accomplish working so quickly, but it didn't impress me. Now I either have to contact them and get a refund and look somewhere else or trust they will send me a new set with correct images.

This really sets me back on my brochure, but I do have time to get better prints. The cards I got were blown up and cropped off center and kind of pinkish brown instead of the nice pewter. Not terrible, but they don't match the business card I got PRINTED AT VISTAPRINT!!!! How can I send out something to potential clients that don't match? This has just been a cursed month and I suppose that because of it, none of my product designs will sell to the huge retailers that were presented with them.

One thing about all this work I've done the past three months is that I really love designing product. I like crafting, but I love designing. And I'm good at it too. I'll share my website when I'm finished, and you can see.

March 26, 2012

It's been a very dry week for business. Life has been crazy though, so I guess that makes up for it.

I was thinking about writing again just now. I had a writing teacher that said you should never use cliches, that all of your writing should be fresh and new. He said how horrible Soap Operas were, because they are 90% cliche. At the time I thought, that's what they were supposed to be. So because of that, when I put in any cliche phrase into my writing, I think it's bad. I'm starting to rethink that one. I think it's OK to put a tiny bit of cliche into your writing. It might just be a comfortable familiar thing to the reader. Or maybe it brings the writer to the level of the reader in the reader's eye. And after all, how can you avoid a string of words in all situations.

OK enough of the writing over thinking.

I was so behind in my work, that I had to do quite a lot today (and will tomorrow too). So I planned to cut and sew and cut and shape flowers and finish my designs and send them off. I woke up in the morning to a new Vistaprint add for postcards half off. I wanted to make the cover of my mini brochure out of a small post card, so.... on top of my huge todo list, I added finishing my brochure cover. I had one almost finished so I finished it and uploaded it. It was the wrong size. I have no idea how I got the wrong template, but I did. I had to redo the whole thing. I think I might have been planning to use the bigger size, but I thought the smaller will be better now. And it will cost less.

The nice thing about the post card, is that I can also sent them as a post card. So I ordered 100 for now. They match my website and I have a binding machine, and paper cutter, so I can whip up 4 page little brochures. I'm very excited about them. I guess I'd better hurry and make my packaging, so I can take pictures and get it in my brochure and on the website. I'll have two options for wholesalers, recycled kraft box or hanging clear pillow boxes.

I've definitely taken too much time off of my project and it's time I got it in gear again.

March 5, 2012

My horoscope this month suggested that I visualize where I want to go. That the time is ripe for my life to change and my goals to be met. I really believe in visualization. I believe it can lead to clarity, focus, and the ability to meet goals. I closed my eyes and tried to see myself happy and working hard and comfortably successful. Nothing specific came to mind. I still can't decide what I want to do.

I know that I don't enjoy sewing. I know that I enjoy doing computer graphics, and design. I know that I enjoy the therapy of handcrafting jewelry and even crocheting. I wanted to teach. I really wanted to teach, but I think that ship has sailed. I'm getting very close to retirement age. Maybe I can teach crafts at my retirement home in a few years.

I had quite a lot of things to complete for my flower jewelry business. One was a new business card that reflects my new product and my new website. I also wanted the address on the card to be my new website, which is linked to my Artfire shop. I really needed some, because I was almost out of cards.

When I woke up this morning I read my email and found a deal I could not pass up, so I had to throw together a card quickly. I was waiting for my new logo, but realized that it wasn't really suited for the business card. It will be on my website and brochure though. I decided to make the card reflect my website and the brochure I'm working on.

I'm very pleased with it and only hope that it turns out nice. I'm not sure how the photographic image will turn out, but the altered photo worked well on my last card.

Another thing checked off my list of things to accomplish in four months.