April 5, 2012

Today I had the opportunity to work for a good part of the day on a lot of projects. I don't get that often. I have been trying to put together some merchandise to photograph for a while, and I keep having setbacks. Granted, some of those setbacks are sales, so I can't really complain. Other setbacks are design projects that I'm getting paid for, and I can't complain about that either.

I did get a lot of photography of new items done. I have a lot more to do. And with photography, comes editing. I really like photo editing. I could do it for a living if I could find a job, but finding the time now has been difficult. I'm pretty pleased with my merchandise, but most of it really needs modeled photography. I thought I would be ready by this week, but I'm not anyhow. I still haven't crocheted my white lace headband for wedding yet.

I also made some new Bow Ties, well, not actually made, because before I got them finished, I had some interruptions. I bought some rare fabric in fat quarter that cost me $10 with shipping per fat quarter. I rarely if ever pay $10 a yard for fabric. But after cutting the fabric, I found I could get at least 10 ties out of each piece. At $20 a tie that's $120 per each $10 piece. Not all profit, because of other material costs, but still good odds. I suppose I should do a spreadsheet on cost/dollar per hour of my sewn items too.

I also came to the realization today, of what it really was that I disliked the most about my design career. There are so many people involved with your day to day work, that are basically sales people. I really don't like typical "sales people". Not that I don't sell, or have the ability to sell by con, I just don't like it. I'm pretty up front and honest, and in most cases, I don't see the need to tell stories about what you need from a person. I feel like I'm being fed stories by my client, and I really don't feel it's necessary. I think that sometimes, they are so used to playing the game, that they just don't know when to shut it off.

The thing is, I've known my client for a long time, and I really like them. Just wish they would be a little more open with the product, instead of telling me what they think I want to hear. The other issue is that I have great intuition, so I know when they're not being up front. That's my main problem I suppose. I can't be sold a line of goods from a salesman, because I know when it is a line of goods.

I guess if I want to do designs though, I'll just have to deal with it, one way or the other.

April 2, 2012

I've been beating myself over the head lately for not accomplishing all my goals by the end of the four months. I didn't loose weight (meh), I didn't finish my brochure or packaging, I didn't learn my CAD program well enough to use it exclusively for my designs and more, but I don't want to bore you too much. But I have to stop that now, because I've already done more than half of what I set out to accomplish.

Yesterday, I sold another set of brooches on my Artfire shop. In the beginning of the four months, I sat down and examined my product line. I thought to myself, what would the average buyer want. I thought I had a unique product, and I did. My asymmetrical three flower necklaces, while beautiful, are not for everyone. I thought that I should add single flower necklaces, bracelets, hairbands and brooches.

Not sure that I could make a decent profit on the new offerings, I made spreadsheets of cost of materials and time involved to make. It turned out that the cost of materials for the headbands and brooches, made them very profitable, and the labor was really not that bad. It's actually the cost of chain  and findings that is the highest, even though assembly is pretty quick.

I also noticed with my Apron shop, that your sales increase on Artfire, after you reach a certain number of sales. It's actually about 80, but recently my sales have doubled there, and I've done some off line selling. My goal is to wholesale, but adding a website and offering more product has done wonders. I've also done a little off site advertising (free) and will continue to find more venues and blogs to make offers to.

What I'm suggesting is, that if you are not doing as well as you expect, take a good hard look at your product. Sit down, have a glass of wine, take a bath, visualize your product and what you could offer. Look at what other sellers are doing. I see so many beautiful elegant earrings on Etsy that have the wrong earwires on them. It just takes a little effort to finds a simple clean elegant earwire to raise your beautiful earrings up a notch or two. You can even make your own, fairly easily, or buy from another crafter.

I was shocked at how my efforts have paid off. I've been on Artfire for almost 2 years and was about to give up and close the shop. Last month I sold twice as much jewelry as I sold Aprons/bowties on my other shop. It's a little bit of work and planning, but after all, we're not just crafters and artists, we're entrepreneurs.

April 1, 2012

I promised I wouldn't work on my portfolio website too much, and I did keep my hands off it for most of the day, but I redid most of it tonight. I'm going to give you a sneak peek right here, but remember, it's not nearly finished.

I really don't have any experience viewing web portfolios, so I don't know what's the best way to format it. For now, I don't want to look at others. It will keep mine fresher. I will look up how to make a design portfolio website soon I think. I probably want to at least link my resume to the home page. I haven't finished that page yet either. I'm pretty excited about it. But it still doesn't say all it needs to.

I also contacted Vistaprint about my lousy postcards and they are sending out another set. I hope they are better than the first. I'm concerned about my daughters business cards, because I bought them the same week and she ordered 1500. It's so funny that they are so bad, because my business cards bought at the same time were fine. Well, I hope they are OK, because I really need to get my mini brochures ready.

I've decided to send off a single pin with each brochure. I also REALLY have to get my retail packaging together. And I need to order kraft boxes for my shop.

It was a really slow week fortunately, because of all the design work I had to complete. Wish I would have sold a bit more though. But this year was far better than last.

Today I really have to get new jewelry pieces together. And finish my sewing.

March 31, 2012

I feel like a huge weight has been taken off my shoulders. I think I'm caught up with my product designs. For the past two months my client has been feeding me projects one after the other and with only a few days to complete. I'm not even sure there isn't more, but I think there isn't for now. I am sure there will be changes to be made, but those won't be as hard as the original designing, because I've been making changes so the designs for the first retailer, while designing for the second retailer.

I think these presentations are only done annually, but my client is keeping me in the dark right now. There may be other product to design for them at other times of the year though.

I worked on my design portfolio website today, all day, and there is still a LOT to do to it. I was just taking the images I'm posting and putting a copyright banner over the client info and design number. Then posting the images on the pages. I don't like the format as I have it, so I'll be working to redo them all soon. I think I'm going to limit myself to an hour or two a day, and at the end of the day, so I don't spend all my time in front of the computer. After all, I do have to make a few more jewelry pieces if I'm to do a photo shoot this week. Not sure, it's good Friday so not sure the model is really available.

Hopefully today I get some time to work on my jewelry, and take some pictures. I also have some new items to make with fabric I have, and a few orders I have to do. I spent a lot of the day watching the baby for my daughter too. That was also a good time to work on the portfolio website.

I had to take a day of mindless work, to rest and refresh. I hope I'll have energy tomorrow.

March 21, 2012

Today was my daughter's birthday. She was gone shopping, so I was home alone. But the past few day's had been so hectic that I could barely move.

I did a little work on designs and a little blogging. I will be working on some new flowers and headbands tomorrow, too. My deadline is almost here.

I must say that other than loosing weight, which I have lost a tiny bit, I've really done well at meeting my goals. I guess I really should pull out that goal sheet before I say that though. I guess that's another thing on my list.

I did set up a tentative date for more photography. I have such pretty things and the weather is getting so nice. Can't wait to shoot more. I also better get making those samples to ship to shops. I think I'll send actual samples to shops I really want and just sheets or booklets to other stores and if they are interested I will send samples. So many things to think about.

March 18, 2012

Today was a crafting day. I also worked a bit on my next design project. I have to get them in by the end of the week. A few phone calls, one from the person I am designing for to discuss the project, and one from my cousin to arrange visiting my sick cousin. I understand he has a terminal illness, but is feeling very well considering. Terminal doesn't mean the same thing it used to. Many people with terminal illness can live longer than those without. As I've said before, my son who we were told would not live to adulthood, has outlived many of his friends.

I was reading this wonderful post on Handmadeology about Offline Marketing for Online Businesses. I can't even begin to tell you how much Handmadeology has helped me put together my approach to promoting my business. It's almost as if they are reading my mind and know the next stem in my progress. Are you watching me Tim?

Speaking of watching me. I've noticed that certain places like Groupon, Facebook, Vitacost and of course eBay and Amazon, seem to know what I'm browsing and coincidentally send me ads in key places. I even get ads on Google or AOL that relate to emails I get. I'm not sure I really like being spied on like that.  I suppose one day I'll have to invest in software that block spying, because my freeware doesn't seem to be doing the trick.

Back to Handmadeology. The post is about cross promotion and using shops or other venues to get your product seen. I hadn't considered this before. It's about not just taking your wares to a shop and dropping it off to sell, but also offering a service to your shop. For instance, I have a fairly large following on Twitter. I suppose I should grow that following locally too. But I could promote the business that I might sell at too. I could promote myself to local papers and say that my product is available at .... cross promoting them as well.  It's just brilliant.

I know you would like to think that your product alone is what would sell you, but we live in the real world.  Remember that Our past president couldn't pronounce the simplest of words and got all D's in school. It's not all about the product, a lot of it is the packaging.

I also think that I need to be using this information in my everyday life. Even in my design business. I need to sell myself. I've been working on my design portfolio website, and haven't even made a front page yet. I finally  realized what it is I need to do to promote myself. High End design at Low manufacturing cost.  Brilliant epiphany.

March 6, 2012

Today I spent much of the day drawing and editing. I also had to finish orders. What a crazy week it's been. Not a lot of time to promote my own work, when I was doing so well. Not that the designs aren't my work, just not by my hand.

My new assignment is not my forte. Cute and kitschy are not my thing, do having a very hard time designing in basically one day. I need more time for that. I haven't heard back from the company yet so I think I might have missed the mark.

On the positive side, I really only have to design my packaging for the Flower jewelry wholesaling. I pretty much have it in my head. Just need to put it to paper and see what happens. Oh and I really need shots of my new headbands. I can have a promo for those. Profit percentage is pretty good.  

March 1, 2012 - March Comes in Like a Lion

You're starting to know so much more about me than anyone else does, I might as well let you in on a little secret. I promised myself if anything happened, that I had some free time on my hands, I would write a book. Well, for the past four years, I've had lots of time on my hands, but no book. The main reason I'm writing all this down, is just to prove to myself that I can write, four months every day.

It's March, that means I've written for two of the four months everyday. Go me! That in itself is quite an accomplishment. But have I accomplished my goals?

Here's a wrap, this week has been heartbreaking and amazing. There were so many ups and down this week. I haven't had such a roller coaster ride in a long time.

The downs were that our car died, after we put so much money into it. Money we didn't really have to spare. $2000 for a car that only lasted three months and barely that is not good. And then there was the shooting in Chardon. The community we spend so much time in. The school that my daughter's brother in law went to. The school she was considering sending her son to, because his school doesn't have the best programs for him.

First positive was that on the weekend I found I got my Power Seller status on eBay and then Top Seller and later this week I rolled over 1900 feedback with a 99.4% positive rating. Darn that .6% of people who just have to be negative.

And then there were the sales. This week was amazing. I can't believe how many sales I had on all my shops, and at the end of the month. The nice thing is that most of my sales were on Artfire which means I don't have to pay those ridiculous fees on eBay.

Lastly, I got a design commission. I guess updating my profile on linked in payed off. I'll give you a little tip, even if you are a handmade artisan. Join linked in and make as many contacts as you can. Updating your profile sends out notification to your contacts. This reminds people who you are and what you do.

It's been quite a week and I can't wait to see what else March has in store for me.  

February 22, 2012

Got a lot of work done today, shipping, photography, networking and even some around the house stuff. I thought I was feeling better, but seems it's pretty good in my lungs now. I can get bronchitis, but chances of my getting pneumonia are slim as I had the pneumonia vaccination when SARS was just starting out in China and no one knew what it was. The people I worked for were ruthless and sent us even thought hey know people were dying, even in some of the factories we worked with.

Funny, I've been hearing about the factory that Apple uses in China and how employees commit suicide over working conditions. I've been in a lot of factories in China, and even the bad ones aren't that bad. I just wonder if it's more the pressure from peers and family that if they are making Apple product, they shouldn't have to be like the rest of the working class. Maybe they think it will be so much better, then when they find it's the same, they can't take it.

Yes they work 14 hour days, but that's usually with a one hour lunch and a 1 ½ hour dinner with food provided by the company. And maybe they get paid $50 a week, but they will get food and a room also. I don't know about the dorms with beds stacked 12 high though. I've never heard of anything that absurd, so maybe the conditions really weren't so great there.

Enough of that, I'm wandering again. I discovered today that I've been neglecting my bread and butter shop. I added a few new Bow Ties and noticed that I had like five aprons that I haven't listed yet. So I started listing some and have to add more later.

I was so exhausted doing the work I did, but was very pleased to finally have a semi clear mind, although I did leave the water running, over filling a gallon with filtered water, while I walked to the bus stop to pick up my grandson. I think that's how my lungs got started. Cleared out some junk that didn't belong there in the first place.

Tomorrow I hope to feel even better and will list more and have a chance to create some more flowers. I also need to get my daughters taxes done so she can get some money back soon.

February 19, 2012

I suppose it's just the flu, sinus infection, cough, headache, muscle aches and cold lasting well over 2 weeks, but I'm ready to pack it all in. I'm remembering Maslow's hierarchy of needs and my jewelry is about at the lowest rung of the need ladder. But I guess that's where marketing comes in.

I really have to create need and desire for my product, my flowers. I sometimes think it would just serve me better to do something to earn money, a little closer to base needs. If I asked my friends what they need, I know most would say money. I'm pretty good at making facsimiles, but I might go to prison for that.

So I either have to create a driving desire to possess my product or move a little closer to basic needs, like air, clothing, food, or even love, shelter, health. I know, maybe the flowers should be edible, no, maybe they can be made with like rose quartz crystals to bring love.

Oh I know, they are pretty durable, maybe they can be bath scrubbies. I'd have to mkce the centers with plastic findings instead of metal though. If they were glow in the dark, you could use them as locaters. Maybe I could make them Solar and led lighted, and they can be used for airplane landing strips.

No, I just think they should be pretty flowers that make you feel special wearing them. That is if I don't decide to do something else. Like – what do people need, not want need. People need ______. OK so maybe want – people want _______. I just need to fill in the blanks.

Oh I'm tired and I'm tired of being funny. I just want to earn enough money to live in a tiny place of my own and afford meager food. I can do so well with that. Yesterday I fed dinner to 5 mouthes on about $6 worth of food. I was so proud of myself. Pulled pork on buns and coleslaw. We actually had leftovers for lunch too. Maybe I should write about how to live on a very tight budget. That could get published.

February 12, 2012

I was remembering the first time I built a porch railing. It seemed so daunting. There were 2 columns (actually 4, 2 at each corner) and I had to construct 2 newel posts railing and balusters. I also had 2 old flower boxes I wanted to save and mount on the front balusters.

My pictures are in a box in storage somewhere, but I found this picture on Google Maps. I also found my childhood home. You can move around the whole street, the whole neighborhood. I find it very creepy that someone cam out to those neighborhoods and took all of that photography to post on Google maps. I always thought those guys hanging out on the streets were surveyors. I think some of them were Google spies.

The Newels were the hardest to construct. I didn't just buy them. I built a frame and constructed a hollow post over it. There was a square plate with a short 4X4 screwed to the porch, and a 4X4 piece at the top. Then a square top with a round finial.

The railing was not as hard as I thought because the railing has spots for the balusters to sit. It was a little tricky, because you either assemble the whole railing and mount it or assemble the bottom with balusters and try to fit on the top. I opted for that, because I really didn't want to try to hold up the completed piece and attach the top and bottom rails all at the same time. I had some help, but it was not an easy thing to accomplish with even 4 hands.

It was something I wasn't sure I could do, never did before, and in the end, was very pleased with the results. I wish I could show you a picture of the porch with flowers in the boxes.

If I was a bit younger, the challenges I've given myself would not be so daunting. I would be sure I could accomplish them and tackle anything that got in my way. I'm not so young anymore. Not that age should matter, but sometimes it can be a barrier to others.

Did you know that health insurance can cost an employer twice as much for employees over 60 as for employees under 60? Not really fair, but a fact. So what to the people who turn 60 with no job prospects do until they turn 66 and are eligible for Medicare? Or depending on their age, maybe older.

Well if I don't get the Flower Jewelry business going, or get a job designing product, I can always install porch railings.

February 11, 2012 - Progress Report

I have been sick and sitting around all week so today I had to catch up on Housework. ALL DAY. I didn't really do anything other than sprucing up my other blog today and doing a little promoting.

I thought tonight might be a good time to check my progress. I'm going to let you know how I did. I made a spreadsheet with completion dates for projects and lets see how good I did.

Weight loss is a miserable minus. I've lost some, but no where near what I wanted to loose.

I did complete, photograph and list Bangle bracelets. But I still have many new things to make, like rings, bouquets and baby photo props. But my deadline for those hasn't passed yet.

I wanted to have my Logo finished by January 31^st and it's almost done, but I can't decide if I need changes or not. It should be soon, because I need it to finish my new business cards, packaging and brochure.

I have almost finished my website. It was so much more complicated than I thought it would be. But I'm very happy with it now. Just a few more touches and I'll start promoting it.

I have 3 more days to master my CAD program and I haven't even started. I'd better get on that. I might be able to use it for my flower designs too. I really like to draw on CAD, I'm just not familiar with the program I have.

I have my Design Portfolio half finished and that is not due until March 1 so I'm pretty good there.

I've also made some contacts and discussed the possibility of working freelance in the lighting industry again.

I have made some progress in the past five weeks. I hope there will be a lot more to come.  

January 29, 2012

What an eventful week it was. I've been very overworked, mostly in the creative area. My week started as a featured artist on my venue. Wonderful. It ended with our car breaking down again and a need to kill or throttle our cat who peed in the baby's new high chair. I think he's jealous of her.

Today I took more pictures of my tiny two flower bouquet brooches. I'm so thrilled with them. They turned out so nice. I even made a pick your own bouquet, with lots of flowers to choose from.

I'm also very excited about the logo that a friend is working on for me. I wasn't even considering making a real logo. It's really coming along nicely.

I'm also getting tiny envelopes to put tiny packets of seeds with my jewelry. I need to design little labels for them too. They will be so cute. I'll be using them mostly for shops in the US, but I'll have to consider what I will offer for internationals that can't receive agricultural items.

I'm trying to think of everything that I could possibly encounter.

This week I hope to work on both of my websites. My sewing is almost caught up. Which is good, because usually business is really slow for me this time of year. I really need to finish getting spreadsheets done for taxes too.

I realized that I've lost a lot of sales since I was “booted off” Etsy, but I got lazy there. I know what I make is good, I just need to get off my butt and sell it in person. I also got a suggestion to have people wear my product with business card in hand. People all over the country. Well I know people all over the country and I'm going to work on that too. 

Watch out friends, you may receive flowers, business cards and a request from me.  

January 17, 2012

Wondering why I keep writing about things from my past? Memories like those are what I am made of. They are what I use to base my decisions making on. We all have a vast amount of experience and memories that we compile and pull from when we make decisions. Sometimes that is what and why we dream, to sort things out.

When I was in College, I would program myself to problem solve during my sleep. If I had a project or problem I couldn't figure out, I would think about it before I went to sleep and most often I would wake up with the solution. The mind is an amazing machine.

I seem to solve things better when I'm asleep, because when I'm awake there is so little focus. I'm supposed to be planning my flower jewelry packaging and new merchandise, and working on my design portfolio. So what do I think about in the tub today? My dream tiny house. I even started imagining plans and dimensions today. I really want a tiny house. I'd love to have one on a little piece of semi secluded land. I want it to be eco, with a composting toilet and solar panels, maybe a small cistern for collecting water. I don't want to be overly eco though, because I want t full sized tub, not just a teeny shower. I think I want a small full refrigerator too. And I can't be totally off the grid. I need my Internet.

I did my photo shoot today. Model was great, but lighting was not. I also had too many things to do, so only took one picture of most. Bad idea. Some were kind of hazy. But they are more for atmosphere and teasing anyhow. Most of them will do just fine. I wasn't crazy about the lighting in some shots. There were shadows that I didn't like much. But I do have a lot of new product for the shop.

Working my tail off on my flower jewelry and accessory shop, and what do I sell? Aprons, bow ties and Aprons, clutches and Aprons.  

January 16, 2012

The first time I went to China to develop painted finishes (not my first trip to China) I had a horrible cold. I was working at a factory where no one spoke English and I had a translator/manager that was new and didn't understand paint or paint terms. Nothing could be translated for me. I had to be creative and I had to use other terms that could be understood.

The finish manager, brought me solvents for the paint and pointed me to two different sections of paint. There were 2 sections. She held the solvents in front of my nose so I could tell which was which. (I'm sure that was healthy for me to inhale the fumes) Unfortunately I had the worst cold I had in years and could not smell a thing. I had no idea what I had. I tried to explain, but I don't think it was translated well.

I sat at a table made for me and tried to work with the paints. I must have looked like a total fool as I tried to mix water with lacquer based paint. The finish workers must have thought “who was this fool they brought in”? Again the manager ran the solvents under my nose. Finally I asked for water based paints for me to work with. I got that through by acting like I was drinking the solvent. She brought me a few jars of dried up, fairly useless paint.

This was going to be tough. I was used to developing finishes with latex. Because latex was costly and not as flexible, and it is legal to use more volatile paints in China, they used the solvent based paints. I have to admit, once I got used to them (and the fumes) they were much easier to work with. After a few days, the shop manager realized I was sick, and she helped me with the paint problem.

They were used to having unknowledgable people come in the factory and demand the impossible. I told them, I would never make them do something I couldn't do myself. If they told me something was impossible, I would take the piece from the worker and do the task myself. It shut down the whining, because that was embarrassing, more so there than here. But I gave great praise at a job well done.

If you think buyers are hard to communicate with, try giving instructions to Chinese factory workers through a translator that does not understand the processes you are trying to explain. Sometimes you really have to get creative communicating. I did much better without the translator in the end.

Today I assembled 11 new single flower on chain necklaces and 5 headbands. I do need to make more headbands and some fascinators. I am so excited about my photo shoot tomorrow. I've started listing today, but will edit when I get the modeled pictures.

I also sold several sewn pieces. I'm so torn about this whole thing. Maybe I need to send out emissaries to wear my jewelry and pass out business cards across the country. It does seem that I'm enjoying this now, but I actually really enjoyed working in the factories in China. Hmmmm.  

January 3, 2012

It's January third. A new year. I guess it's time I left my self imposed exile and started back into the world. I started to crash with the economy back in late 2006, by January of 2007 I was gone. Five years of wading through menopause and trying to find who I really am, with little success at either.

I'm fairly dysfunctional. Ask anyone who knows me. It's amazing that I had succeeded as well as I did. I took a long time but got myself through school in my forties, and made a decent career as a product designer, lighting being my specialty. I was driven to succeed, taking jobs wherever it meant more financial success and glory, even at the expense of my family and my soul.

There that's the ticket. I was soulless.

I can only guess that being soulless was the real reason I crashed. My heart just wasn't in sync with my ambition. Either that or those damn hormones made me scream to my Mercurial boss, who claimed to never change his mind, “BULLSHIT”, so loud that the employees out in the factory heard it.

Kind of like being mad as hell and not taking it anymore. Or just raving mad.

Since then I've tried a few alternative career paths, to avoid being put into that position again. I took on some consulting work in China,which I loved, but the back and forth travel made me very ill. And then I thought I could craft and sell on the Internet, like my very successful daughter.

After finishing my spreadsheet for my taxes this year and realizing that I made in the whole year what she made her top month. Very depressing. But I guess my heart wasn't in it. Well actually my heart wasn't in anything lately I guess.

I have so many skills and had so many goals, that I think I just imploded. I have met many of my lifetime goals, but not all yet. So I'm setting a time limit on my future. For the next four months I will spend a bit of time each day, honing a different skill, for the goals I think I might pursue. Somewhere I might find my heart and soul. I'm also going to spend this time meditating on life and getting my body back into shape. By that I mean to spend the four months healing my body and soul.

I have a bucket list of goals, but maybe I'll be able to pick one, or maybe I can combine a few. I still like to design, but maybe something more meaningful than pretty lighting, so I'm going to work on my portfolio. I'd like to teach, not sure how to approach that one yet, maybe write a CV. I love the jewelry I make, but I think it needs to be a bit more extraordinary, so I'm going to try to improve that, work on my website and get ready to contact retailers. I did want to open a Bed and Breakfast, but the one I wanted to buy, sold. And I wanted to raise Alpaca, but I'm not sure that's going to be practical.

I'm really not sure where this journey will take me, but I promise to detail it all, every day in this diary. I also swear to take a little time to be more sociable outside of the Internet. So from today, until May third, I will document my successes or failures. Starting with the five cookies and the chunk of chocolate I ate balanced with the salad for dinner. And the new design for an embroidered floral brooch.