Showing posts with label flowers. Show all posts
Showing posts with label flowers. Show all posts

April 29, 2012

April 28, 2012 - What I've Done

As I wrap up the Four Month Blog about expanding my business, I wonder if I've over analyzed everything. It will be really interesting to see the outcome of all the work I've been doing. So far, business has improved, and I think if I put as much into my third business as I have with the first two, that would grow too. I've only recently added new merchandise to that shop.

The past four months, I've taken a hard look at my flower jewelry business. I've considered my buyer base, and adjusted my product accordingly. I've considered selling wholesale and to see if it's profitable, I've made a spreadsheet of cost of materials, including packaging, and time to create to calculate entire cost of each item. I've decided to invest in a website to have a more professional presence, and redesign my packaging for retail display. I designed a logo/watermark and re-imaged my graphics and business cards.

I really don't think I've done more than anyone running a business should do.

For the past four months, I've also been preparing to go out and get product design clients. For that, I've been working on a new Design Portfolio Website. It still needs a bit of work, like a contact form, but It will be there soon. For that, I know my clients well and know just what to put on the site, but it helped doing a little research on designing a killer online portfolio. After I designed it first time around, I did a lot of redesigning. You really can't clutter up the site with 50 tabs of all your categories. It should be clean and simple and say I'm good and I want to design for you.

I did not accomplish all I wanted to in the past four months, I didn't meet all of my goals. I will have a wrap of my goals and accomplishments, probably Monday. But I really did accomplish a lot, and I am not only pleased with my work, but the fact that I was able to post here every single day of the four months.

April 28, 2012

April 27, 2012

Another fun filed listing day today, but today, I've almost finished with my packaging design. I hope it ends up being successful. Here's what I've come up with. Two types of packaging, box or hanging display. The boxes are kraft recycled paper brown and will be stamped on top with the same pattern as the cardstock backing in the acetate pillowbox. The boxes will be brown, the cardstock will be gray and it will coordinate with my business cards.

I bought a print background stamp to use on the cardstock. I wanted the pillowbox to kind of feel like a corsage box and the faintly printed cardstock, will look kind of like the print coated tissue that florists use to wrap bouquets with. I hope it all comes together.

I wasn't sure what I should use to tag my flowers in the boxes, a business card is too big, but I've cropped them down and they work perfectly. I love how they turned out. Everything is on it's way and I should have it by next week. I can photograph the packaging and get it all together for the brochure.

I can easily assembly line stamping paper and boxes. I have a nice paper cutter too that can make quick work of cutting the cardstock inserts. And as I've said, I have a binding machine to get the brochures together.

How much more can I accomplish in 3 days?

April 23, 2012

April 22, 2012 - How I Created My Flowers

I had been making jewelry from stones, but realized that there was too much competition in that market. I tried making jewelry out of scrap fabric, because I liked the idea of recycling, but I really wanted something unique, desirable and that meant something to me personally. I'm not exactly sure what came first the flower (horse) or the fabric (cart). I guess I decided that flower jewelry would be wonderful. I really love flowers. That was one of the reasons I was hired to design Tiffany style lighting.

After I thought about flowers, I thought of material. This all really came together fairly quickly. I had a few pieces of eco felt around for experimentation. I really didn't like the texture of it. It was kind of rough and snaggy. The first flower I wanted to create was the Poppy. It was a flower easily recognized by shape alone. I had some glass rondelle shaped beads that would be perfect Poppy centers. I really didn't plan on going any further than just adding Poppy flowers to my line. 

I wanted the Poppy's to have a little shape to them, and remembered that this felt was made of plastic and that plastic can be heated and shaped. As a girl scout leader, we used to cut up certain colorful plastics and melt them in shaped metal containers to make pins and things. We also used heat to spiral curl the lanyard plastic. You coil it around a nail and dip it in boiling water. The plastic then holds it's new shape forever.

I thought that maybe if I held the felt into shape and flamed it with a lighter, it could work. It took a while to get the process exactly right. The flowers have to be flamed inside and out and shaped a certain way. The heat also made the texture of the fabric more compact and less snaggy. I used to singe them more for shading, but found that too much makes them look dirty. After I successfully made the Poppy flower, I challenged my self to the Shasta Daisy and the Bachelor Button, two more of my personal favorites. 

I worked on creating my favorite flowers like the Peony, which is a bit more complicated with several layers, and the Magnolia. But one of my real favorites would be a bit harder to accomplish. The Helleborus has lovely subtle shading and patterning on the flower. Although many flowers do, they can still be recognized by their shape alone.

I had an idea. What if I could paint the fabric with durable acrylic paint. I thought it would be best to wet the fabric flowers and paint them, so it would be more like watercolor. It took a bit of time to get the right amount of wetness, but they turned out beautifully. When they dried, I shaped them with flame and the heat set the paint perfectly.

I have recently found that my flowers can be machine washed and dried without harm. I think that the daisies with the vintage painted wood centers might not make it through the wash, but most of them would.

Since my first flower Poppies I have experimented with handmade and hand painted centers and adding the flowers to crocheted headbands and skinny scarves. Some styles have stayed and others have hit the curb. One thing I can say, is that creating these flowers, from my own process with recycled or renewable materials, gives me no end of joy.

April 15, 2012

April 14, 2012

I am so determined to accomplish as many of my goals as possible. I started this post to make a decision about weather to continue with my handmade floral jewelry, or go back to product design. I've improved my shop and my product line, and I've made a lot of contacts in the lighting industry. Contacts I haven't made in years.

I will say one thing. I planned to only prepare to go out and drum up more business. I planned to get ready to offer my jewelry wholesale and to contact clients for product design. This is what I have accomplished. Without actively going out and finding more work, I have made $800 more this March than last March. Not all profit though, I have reinvested a lot of in back into the business. But it's nice to have it to reinvest.

I can honestly say that reevaluating what I was doing with my business helped so very much. I increased my line of brooches, and have sold so many. If I reach out to the right audience, I can sell the headbands and bangles too, I'm sure.

April 12, 2012

April 11, 2012

Almost done with my Four Months. This is what it was all ABOUT. Not sure I'm meeting my goals. I certainly haven't come to any conclusion about WHICH of my businesses to focus on. But maybe I would be too bored if I only focused on one. I do have ADD after all, and the more things I have on my plate, the better I function. Maybe doing too much will keep me younger in the long run. At least my mind will not go stale.

I did learn a lot about my flower jewelry product. As a matter of fact, I'm changing my line about daily right now. I know I shouldn't but while making my flowers, I find that I can make in bulk, certain flowers, better than others. I have also found that some are more desirable than others. I have found that I can tint some of my own acrylic beads beautifully. I only need to buy a base color, so I can easily buy those beads in bulk and color them.

I found that my product line was not what it should be. I added several items. I added brooches, which have been the best selling yet. I have tiny brooches, which can easily be used as boutonnieres too. I could slap myself for not thinking of that one. Actually I was going to work on that before I left my previous selling site. But in the move, I forgot what my focus was. I simplified the line and made it more accessible to everyone.

That's what I learned about my flower jewelry. I still have a few things to do before I can offer them retail though. There is my packaging. I'd love to use vintage un-pasted wallpaper for the cards in the packaging.  I think I'm going to have to go with a stamped gray cardstock though. I need to find a big gray inkpad, and maybe carve my own stamp. Hmmm, I wonder if I can draw with some flexible rubber material, Silicone maybe, on an acrylic sheet. I need a pretty big stamp. I'll have to look into that.

Tomorrow I'm going to do a quick review of what I learned about my product design business so far.

April 4, 2012

April 3, 2012

I can't believe April is slipping away already. I had better finish my taxes get them sent. Once again I owe and will have to be forgiven for now. At least the interest on what I owe the Government, is much less than what I owe on student loans. Wish I had some better luck there. So far 50K in interest and penalties alone on my Student Loans.

Today, I had to make some brooches for an order, so I went crazy and made some more to offer. I made a dark heather Gray daisy with my new yellow centers and I fell in love. I had to make one for myself too. I think I just might wear these things myself now. I really have to start. I'm going to make myself a brooch too.

I've been stocking up on supplies so if I get big orders, I will be ready. I can't even believe how many I have sold in the past few weeks. I can't believe I haven't had brooches before now. I had some, but these are a little nicer. I notice that no one is doing pick your own bouquet. I'd better make more offerings. of singles and doubles.


I am so glad to be working on the jewelry and not designs this week. I'll start looking for more clients soon, but for now I need a break.

April 3, 2012

April 2, 2012


I've been beating myself over the head lately for not accomplishing all my goals by the end of the four months. I didn't loose weight (meh), I didn't finish my brochure or packaging, I didn't learn my CAD program well enough to use it exclusively for my designs and more, but I don't want to bore you too much. But I have to stop that now, because I've already done more than half of what I set out to accomplish.

Yesterday, I sold another set of brooches on my Artfire shop. In the beginning of the four months, I sat down and examined my product line. I thought to myself, what would the average buyer want. I thought I had a unique product, and I did. My asymmetrical three flower necklaces, while beautiful, are not for everyone. I thought that I should add single flower necklaces, bracelets, hairbands and brooches.

Not sure that I could make a decent profit on the new offerings, I made spreadsheets of cost of materials and time involved to make. It turned out that the cost of materials for the headbands and brooches, made them very profitable, and the labor was really not that bad. It's actually the cost of chain  and findings that is the highest, even though assembly is pretty quick.

I also noticed with my Apron shop, that your sales increase on Artfire, after you reach a certain number of sales. It's actually about 80, but recently my sales have doubled there, and I've done some off line selling. My goal is to wholesale, but adding a website and offering more product has done wonders. I've also done a little off site advertising (free) and will continue to find more venues and blogs to make offers to.

What I'm suggesting is, that if you are not doing as well as you expect, take a good hard look at your product. Sit down, have a glass of wine, take a bath, visualize your product and what you could offer. Look at what other sellers are doing. I see so many beautiful elegant earrings on Etsy that have the wrong earwires on them. It just takes a little effort to finds a simple clean elegant earwire to raise your beautiful earrings up a notch or two. You can even make your own, fairly easily, or buy from another crafter.

I was shocked at how my efforts have paid off. I've been on Artfire for almost 2 years and was about to give up and close the shop. Last month I sold twice as much jewelry as I sold Aprons/bowties on my other shop. It's a little bit of work and planning, but after all, we're not just crafters and artists, we're entrepreneurs.

March 30, 2012

March 29, 2012

Today was one of those crazy days again. It was really all about designs today. I had a few flowers that I had to make for someone. So I finished a few of my new flowers at the same time.

Yesterday I receive my new yellow centers in the mail and they were so perfect. If I sell too many flowers I will be out of them, but I bought 2000 so I'm not sure how quickly I will run out. The beads are yellow painted wood rondeles taken from strings of never worn vintage jewelry. I love the fact that I have bulk new reclaimed beads. I have to try to do that again. I'm using these on my Shasta Daisies and maybe a few other daisy centers too.

As for the rest of the day, I spent it finishing up designs for a client. I got the request at the end of last week, but I was finishing up the last of their drawings from the last request over the weekend. I didn't get all the specs for this project until Monday. I worked all Tuesday on my own items, sewing and flowers, so I didn't get to even think about their project until Wednesday.

I did some sketches on Wednesday, because it's hard to draw designs if you have no idea of what you're making. I sketched up five different concepts, most of which would have two to four different variations. They were easy to do, because they were based on plants, and all I had to do was sit on the porch on a beautiful sunny day and look around me. Late in the evening I started working on them a bit.

Today I spent most of the day finishing the drawings. And rendering them. I got the project done at 11pm. These late nights are killing me, but I think that these projects will come in clusters. Mostly, only this time of year. The nice thing is that for my other business, this is the slowest time of year (next to the dead of summer).
Last year at this time I was eating the spring grape leaves and visiting the local food pantry. Foraging is not bad you know. It can be healthy, but we don't have a lot to forage for here.

I wish I could show you my designs. But I will when they get into your local stores. For now they are proprietary.

March 28, 2012

Posting this a Day late. Crazy Life.

Things are going too well I think. Still not selling a lot of jewelry, but getting friends on the bandwagon at least. I really have to try to do something to get my ranking up on my website. I tried a giveaway to get people to drop by, but that didn't work so well. Maybe I need to post it on my recipe page, on the Turkey recipe I get so many hits on.

I know I can link a blog to my website, but I'm not sure that blog is appropriate. Maybe I need to make a Wedding and Garden blog to link too. I suppose a Gardening one would work. I love flowers and know about a lot of them. Ha, maybe I should find a really popular, well read blog and link that to my website. Heck with mine.

I've also decided to put a page of just my different flower types on my website. Still working on how to pull that one together. I want the site to be clean, but I think adding a page will not harm it any. I think that as for the store, it will all be bulk items and on a hidden page. For single items I will refer to my Artfire shop. It will make life a lot easier for the buyer and myself. I don't really expect to sell much off the website at this point. I think most customers will contact me directly and request an invoice.

I'm hoping for the best.

March 28, 2012

March 27, 2012

It's getting so close to the end of my four months. I'm finding that I've given myself too many tasks to do. The reason I am not accomplishing my goals though, is that my workload has increased so much that I can't finish everything. I wish I could have just focused on getting it all done, but I had too many sales and unexpected design clients.

Last year at this time, things were so slow, that I had to sell a lot of my jewelry to make ends meet. Oh well, next year at this time when I have loads of money, I can buy new jewelry, right?

The thing I regret the most is that I didn't have the free time to learn the new CAD program. I can do a bit on it, and I can take what I've done into Photoshop and alter, but most of my drawing has been on Photoshop.

I also wish I had finished my design website. I plan to contact some more people soon and want to have it up and running smoothly. Wish I could put on some of these new designs. I guess I can put some of the rejected ones. As soon as I'm finished with the new client designs I need to finish that site. I can make a decent living just off the drawings, not even including commission from the sales of product.

When I look at my old designs, compared to now, I have grown so much. It's a lot due to the freelance work, and partly due to my time on Etsy and Artfire. I've been exposed to so many techniques and styles by working there and seeing so much, that my work has improved greatly. It has only served to improve my product design and still influences future designs and trends.

March 27, 2012

March 26, 2012

It's been a very dry week for business. Life has been crazy though, so I guess that makes up for it.

I was thinking about writing again just now. I had a writing teacher that said you should never use cliches, that all of your writing should be fresh and new. He said how horrible Soap Operas were, because they are 90% cliche. At the time I thought, that's what they were supposed to be. So because of that, when I put in any cliche phrase into my writing, I think it's bad. I'm starting to rethink that one. I think it's OK to put a tiny bit of cliche into your writing. It might just be a comfortable familiar thing to the reader. Or maybe it brings the writer to the level of the reader in the reader's eye. And after all, how can you avoid a string of words in all situations.

OK enough of the writing over thinking.

I was so behind in my work, that I had to do quite a lot today (and will tomorrow too). So I planned to cut and sew and cut and shape flowers and finish my designs and send them off. I woke up in the morning to a new Vistaprint add for postcards half off. I wanted to make the cover of my mini brochure out of a small post card, so.... on top of my huge todo list, I added finishing my brochure cover. I had one almost finished so I finished it and uploaded it. It was the wrong size. I have no idea how I got the wrong template, but I did. I had to redo the whole thing. I think I might have been planning to use the bigger size, but I thought the smaller will be better now. And it will cost less.

The nice thing about the post card, is that I can also sent them as a post card. So I ordered 100 for now. They match my website and I have a binding machine, and paper cutter, so I can whip up 4 page little brochures. I'm very excited about them. I guess I'd better hurry and make my packaging, so I can take pictures and get it in my brochure and on the website. I'll have two options for wholesalers, recycled kraft box or hanging clear pillow boxes.

I've definitely taken too much time off of my project and it's time I got it in gear again.

March 25, 2012

March 24, 2012

Ack! I think the whole point of this diary was to DECIDE between my flower jewelry and my lighting design work. Well I failed miserably at two things so far. I haven't been tracking my goals and I really haven't lost weight. Considering I was pretty sick for almost two months of this thing, I did pretty well.

I was dressing to go out to a family dinner tonight and the bulging gut was very disappointing. I've decided that I really have to get rid of the heart attack fat, if nothing else. I've been walking more, but not as much. I plan on getting that fishing license and walking to the park across the street to fish. maybe I'll take some of my money and buy a bike, that will be good too. If I get any good at it, I can even bike to the Post Office, but I'd have to be really good, because we have a LOT of packages to take in. Our Post office will not pick up packages where we live.

I checked my spreadsheet of things I needed to accomplish and the dates. I did NOT do a good job. I am very behind. I should have my design website finished and my brochures made by now. The logo is holding me up. I really need to either get it or do without. I have to decide. I may do without and use the logo on my images only if I ever get it. I think I have to decide on that one this week, I need my covers printed.

I have a lot to do this week, good I'm healthy again. I'll post my progress, as usual.

March 24, 2012

March 23, 2012

I've been so crazy busy with work and life, I completely forgot I wanted to start making some art again. I think I'll start small, like ACEO (postcard) size works. Flowers I think. Just to get back into it. I think I'll buy some pencils. They seem to be reasonable on eBay, just hope they don't get fractured. I need some decent paper too. Maybe someone has some pre-cut ACEO for pencil on Etsy. I like a nice smooth hot press for colored pencil. I need something that I can do in about 20 - 30 minutes while I'm taking a break out in the sun. I can't use my computer there. It will be fun.

I spent almost the whole day dedicated to my design drawings. I started with invoices. My daughter keeps asking shy I haven't sent them yet. It's not that easy, you have to have an invoice in the first place, to fill in.
I had designed an invoice for my consulting work, on MS Excel, but that was not quite right. So two hours later I had finished the form and put in the items for payment. They will be much easier to do now, but still will take a little time. It really doesn't matter what you are invoicing for or who you are invoicing, even a standard form really has to be modified to fit the circumstances. And apparently I was a bit rusty and the Excel part.

The rest of the day I had peace and quiet, because the whole family was out for the day. I spent the quiet time getting my drawings finished. Then at the end of the day, I realized that the sewing machine was sitting untouched and I should have done my sewing. That was really dumb. Oh well. Now I have to fight with my daughter for time on the machines. I really don't have much to do, and she has to go out Sunday again to take her boy to see a Dr.

It's almost April. I have one month to finish my brochure and my design website. Very hard to do when your workload has doubled and near disaster hits every day. But I'm going to try my best. I guess I should finish my taxes and send that in too. Do I really need to sleep?

March 18, 2012

March 17, 2012

Today I was asked to do another rendering of a light design I had done freelance. This means that the Store I had designed for has chosen 6 of my designs to sample. It does not mean that they will buy them, but if the company I make them for can make nice samples at a good cost, it might mean that in 2013 they will be in the retail store and I will make commission.

I find that I definitely like designing product much better than sewing. There is a toss up between making jewelry and design though. Right now my income has doubled what I was making last year because of the design work, but the majority of design work is just this time of year.

I will be having a lot of work this time of year which will let me focus on getting my jewelry to shops at the end of April as I had planned. I need to focus more on my website to get the rankings up. I planned on having a giveaway in March, but I've been too busy. It think I need to do it anyhow. I'll do a quick giveaway of the Pick your own mini bouquet brooches. They will get them in time for Easter/Spring holidays. I'm hoping that I will bring traffic to my site and also have people recommend my flowers. I'll plan for Wednesday.

March 11, 2012

March 10, 2012

I know I should be saving my new found money to fix the car, but it's been so long that I've had a bit extra, that I'm spending it. Not on frivolous things, mind you. I'm spending it mostly on supplies and one extra little thing.

I bought a glass cutter that I've been eying for a long time. I want to cut my beer and wine bottles and make glasses, vases and rings for wind chimes out of them. I even have a microwave kiln that I might try to melt the rings with. I think I need to get some kiln paper though. I'm very excited about this whole recycling my bottles thing. I know it will take a while to do them perfectly, but I can always put the bad pieces in recycling.

I also bought some supplies for the future of my business. New business cards, beads for flowers, and I think I'll make my design website legitimate. It' will only cost $10 a year. Can't believe I couldn't afford even that.

Now on to finishing my design website and renewing old contacts.

March 7, 2012

March 6, 2012

Today I spent much of the day drawing and editing. I also had to finish orders. What a crazy week it's been. Not a lot of time to promote my own work, when I was doing so well. Not that the designs aren't my work, just not by my hand.

My new assignment is not my forte. Cute and kitschy are not my thing, do having a very hard time designing in basically one day. I need more time for that. I haven't heard back from the company yet so I think I might have missed the mark.

On the positive side, I really only have to design my packaging for the Flower jewelry wholesaling. I pretty much have it in my head. Just need to put it to paper and see what happens. Oh and I really need shots of my new headbands. I can have a promo for those. Profit percentage is pretty good.  

March 5, 2012

March 4, 2012

My head is really spinning with all the work I'm doing. I had to spend the whole day today at a friends baby shower, but all the time I'm thinking of what I have to design and what I need to do for my flower business.

As soon as I'm done with the designs and can take a breather, I'm going to review everything I need to get ready, and look at all I've done. I'm hoping I'm pretty close to completion for my flower jewelry wholesaling. I know I have packing to complete and my brochures and of course samples. But I'm doing pretty well so far. I also need to look at blogs and websites that I can contact for promotion.

I really need to spend a bit of time on my design portfolio. I've been fairly successful with that, so I think I need to make some more contacts. I just need more hours in the day.  

February 25, 2012

February 24, 2012

Oh this virus will not quit. My resistance is so low. Still in my lungs and I'm getting a fever blister on my lip. I only get those about every 3-4 years now. Like when I get the flu really bad. Just making me tired and last night I couldn't sleep. But I have much more energy.

Today I made 5 new headbands. I'm making some Baby Photo Prop, so I worked on one of those and the new tie headbands that can also be worn on the neck. They are really cute and I can offer them at a much better price. They will be great for wholesaling. Just have to figure out the packaging. I also made a new bangle bracelet, heather gray. I think that will be a great color too. I hope I can get some pictures tomorrow, but I'm not sure when I can get them modeled.

I've also worked on my material cost and profit per hour for the headbands, photo props and necklaces. The profit per hour is very good. Nothing under $10 wholesale. That's right where it should be. That is if I can keep the speed up on the manufacturing. It's partially because my cost of materials is low. I'm mush faster at the crocheting than I thought I was. I timed myself today and manufacturing was better than I imagined. Some things are as much as $20 an hour wholesale, but I'd have to say $15 average. That's still a pretty low income, but manageable. If I add full priced shop sales and a few weddings a year, I could live on it.

Next project is to present my work to potential shops. I could use a bit more publicity. I have to work on that too. I have to send out some things and hope I get people to wear them. I'll do a giveaway too.

I'm feeling positive, because I know that a good percentage of success is self fulfilled. It's not the product, it's the presentation and the attitude. 

February 20, 2012

February 19, 2012

I suppose it's just the flu, sinus infection, cough, headache, muscle aches and cold lasting well over 2 weeks, but I'm ready to pack it all in. I'm remembering Maslow's hierarchy of needs and my jewelry is about at the lowest rung of the need ladder. But I guess that's where marketing comes in.

I really have to create need and desire for my product, my flowers. I sometimes think it would just serve me better to do something to earn money, a little closer to base needs. If I asked my friends what they need, I know most would say money. I'm pretty good at making facsimiles, but I might go to prison for that.

So I either have to create a driving desire to possess my product or move a little closer to basic needs, like air, clothing, food, or even love, shelter, health. I know, maybe the flowers should be edible, no, maybe they can be made with like rose quartz crystals to bring love.

Oh I know, they are pretty durable, maybe they can be bath scrubbies. I'd have to mkce the centers with plastic findings instead of metal though. If they were glow in the dark, you could use them as locaters. Maybe I could make them Solar and led lighted, and they can be used for airplane landing strips.

No, I just think they should be pretty flowers that make you feel special wearing them. That is if I don't decide to do something else. Like – what do people need, not want need. People need ______. OK so maybe want – people want _______. I just need to fill in the blanks.

Oh I'm tired and I'm tired of being funny. I just want to earn enough money to live in a tiny place of my own and afford meager food. I can do so well with that. Yesterday I fed dinner to 5 mouthes on about $6 worth of food. I was so proud of myself. Pulled pork on buns and coleslaw. We actually had leftovers for lunch too. Maybe I should write about how to live on a very tight budget. That could get published.

February 7, 2012

February 6, 2012

Every day I think to myself, you can do this. You have a lot of experience in design and retail and you know marketing, trends and you have an uncanny insight to what all people like. I was given such a hard time in school for my product designs, and yet many of my designs look very much like what was developed in the market shortly after I graduated. I really did know where the market was headed after all.

Every day I think to myself, I can't do this. There are so many talented people out there trying to do the same thing. What would make a person want to come to me, instead of them? My flowers are nice, and cute, but what makes them more special than anyone else?

I spent some quality time in the bath today and came to the conclusion that I will not be doing embroidery on my flowers. I'll leave that to someone else. I need to focus on just 3 things, the flame sculpting, the crocheted bases and the watercolor painting. I will expand on those as the sculpted flower and the watercolor are my own processes. The crochet is the only thing I really want to add.

I also spent the evening working on my website. I was so frustrated with it and then it came to me. It still needs a bit of work, but I know the direction I'm going now and it will be easy to finish. I'll be finishing my packaging soon and other than my brochures, I'll be about ready to start approaching shops.

I don't know exactly how my brochure will look. I do know that they will be half letter size sheet. I have spiral binders, small black so that's how they'll be bound, save me a little money. I will have a picture of one of my broaches, actual size on the cover and I will attach an identical sample through the cover. That way they can wear it, but there will still be the image if they should pass it on to someone else.

I also have to design the labels for the tags, which will be seed packets. I think I have an idea for that one too.

All in all a pretty productive day today.