A Few Months Later

Things just don't turn out as you plan. My goal was to drop my Apron and Accessory line and Boost my Felt Flower Jewelry line with an added touch of Product design.

Well the flowers are selling, but certainly not enough to live on. But the Aprons and Accessories (especially after adding Bow Ties and an eBay store) is booming. The one business that I wanted to eliminate. So, now I'm building a website (poppysgardengate.com) for that business and seriously considering ending my line of Eco Felt flowers. Well not entirely. I may just move everything to a free store and shut down that Artfire shop. I'm thinking maybe storeenvy.

Maybe it's just that I need to focus on just one line, but I can't focus on just that one, because I make my income off the other. I suppose it's like having a full time job and trying to sell my craft. I guess if others can do it so can I. But they're on Etsy and I'm perma-banned. So until there's another alternative, other than eBay, I just have to do what I need to do.

On a cheerier note. One of my designs sold to a major retailer. Here are the statistics on that one. I spent 3 weeks, about 400 hours on 28 designs. 9 designs were selected for presentation. One design sold. My income at this time, about $1000. If you can't calculate, that's about $2.50 an hour. Not so great eh? Sounds like working for your craft?

There are other possibilities though. More of the designs can sell, or I can sell the designs to other clients, and I can alter designs to use for other clients too. And the retailer that bought the product is only introducing them in 200 stores, if they do well they might increase the line. So my dollar per hour will increase. Lets just say, I'm confident enough in my design, that it will do well and sell through another season. I'll let you all know what it is, when it's on the shelves next spring.

I've also resigned myself to making my Aprons and Accessories for income. I still get to work at home, and my income this year has doubled what it was last year. I just love my flowers and hoped that more than the few who buy from me would love them too. Oh well, maybe I can incorporate them into my lighting designs.

April 30, 2012 - It's a Wrap Pt 2

I was thinking of all I was trying to accomplish in four months. My goal was to do two things. One, to prepare my jewelry business to go wholesale. Well, I'm about as close as I can get without having any press.

The other goal was to create a website, and make contacts to get clients for my product design. I did that and I even have clients already.

The purpose was to drop my Aprons and Accessory business and choose between jewelry or product design. Instead I find that I'm still working all three. As a matter of fact, I may have unintentionally grown my Apron business in the process.

There were some goals that I would have liked to meet, that I didn't yet. I hoped to loose 60 pounds. But only lost five. I guess that's better than gaining. I thought I'd look more professional a little slimmer.

I hoped to have my jewelry website finished and today, I pushed to get it as far as I can. I still have merchandise to add, and pictures of my new packaging, but it's 95% done now. And I'm very pleased with it.

I'll be back with pictures of my brochure and my packaging. Hopefully next week. It's been fun sharing my thoughts and process with you all for the past four months.

April 29, 2012 - It's a Wrap

I wanted to share with you the things I set out to do in the past four months. It's my first list, my spreadsheet. I dropped some things I found unnecessary and added a few things after I thought about what I wanted to accomplish. Below is my original spreadsheet with notes.

I'm really big on spreadsheets. If I could organize my life on them I would. I use Open Office freeware. They are wonderful.

I had hoped to complete both my new Websites by now. My flower jewelry and my product design websites are both 80% finished. I designed many new pieces for my jewelry business including accessories I didn't plan on originally. I'm very pleased with my brochure design and my new business cards and logo. 

I also hoped to make some statement pieces and enter some competitions, but that didn't happen. 

Once my packaging is complete and photographed I'll finish my brochure. I will start sending out the brochure and samples immediately after. 

As for my design business, I really wanted to learn how to use my new CAD program. I did learn how to do some things on it, but I didn't master it. The only other thing I wanted to finish was my website. Not quite finished yet, but very close. Next step is to finish my website and start making contacts. I have been adding some contacts on linked in. As soon as the website is finished, I'll make more. 

I know that some of you have been keeping up with everything I've done, so I want to make sure that you get to see how it all comes together in the end. I'll make a weekly post here for a while so you can see how I've succeeded (or not).

Maybe I'll get more done now that I don't have to post here every day. Maybe not.

April 28, 2012 - What I've Done

As I wrap up the Four Month Blog about expanding my business, I wonder if I've over analyzed everything. It will be really interesting to see the outcome of all the work I've been doing. So far, business has improved, and I think if I put as much into my third business as I have with the first two, that would grow too. I've only recently added new merchandise to that shop.

The past four months, I've taken a hard look at my flower jewelry business. I've considered my buyer base, and adjusted my product accordingly. I've considered selling wholesale and to see if it's profitable, I've made a spreadsheet of cost of materials, including packaging, and time to create to calculate entire cost of each item. I've decided to invest in a website to have a more professional presence, and redesign my packaging for retail display. I designed a logo/watermark and re-imaged my graphics and business cards.

I really don't think I've done more than anyone running a business should do.

For the past four months, I've also been preparing to go out and get product design clients. For that, I've been working on a new Design Portfolio Website. It still needs a bit of work, like a contact form, but It will be there soon. For that, I know my clients well and know just what to put on the site, but it helped doing a little research on designing a killer online portfolio. After I designed it first time around, I did a lot of redesigning. You really can't clutter up the site with 50 tabs of all your categories. It should be clean and simple and say I'm good and I want to design for you.

I did not accomplish all I wanted to in the past four months, I didn't meet all of my goals. I will have a wrap of my goals and accomplishments, probably Monday. But I really did accomplish a lot, and I am not only pleased with my work, but the fact that I was able to post here every single day of the four months.

April 27, 2012

Another fun filed listing day today, but today, I've almost finished with my packaging design. I hope it ends up being successful. Here's what I've come up with. Two types of packaging, box or hanging display. The boxes are kraft recycled paper brown and will be stamped on top with the same pattern as the cardstock backing in the acetate pillowbox. The boxes will be brown, the cardstock will be gray and it will coordinate with my business cards.

I bought a print background stamp to use on the cardstock. I wanted the pillowbox to kind of feel like a corsage box and the faintly printed cardstock, will look kind of like the print coated tissue that florists use to wrap bouquets with. I hope it all comes together.

I wasn't sure what I should use to tag my flowers in the boxes, a business card is too big, but I've cropped them down and they work perfectly. I love how they turned out. Everything is on it's way and I should have it by next week. I can photograph the packaging and get it all together for the brochure.

I can easily assembly line stamping paper and boxes. I have a nice paper cutter too that can make quick work of cutting the cardstock inserts. And as I've said, I have a binding machine to get the brochures together.

How much more can I accomplish in 3 days?

April 22, 2012 - How I Created My Flowers

I had been making jewelry from stones, but realized that there was too much competition in that market. I tried making jewelry out of scrap fabric, because I liked the idea of recycling, but I really wanted something unique, desirable and that meant something to me personally. I'm not exactly sure what came first the flower (horse) or the fabric (cart). I guess I decided that flower jewelry would be wonderful. I really love flowers. That was one of the reasons I was hired to design Tiffany style lighting.

After I thought about flowers, I thought of material. This all really came together fairly quickly. I had a few pieces of eco felt around for experimentation. I really didn't like the texture of it. It was kind of rough and snaggy. The first flower I wanted to create was the Poppy. It was a flower easily recognized by shape alone. I had some glass rondelle shaped beads that would be perfect Poppy centers. I really didn't plan on going any further than just adding Poppy flowers to my line. 

I wanted the Poppy's to have a little shape to them, and remembered that this felt was made of plastic and that plastic can be heated and shaped. As a girl scout leader, we used to cut up certain colorful plastics and melt them in shaped metal containers to make pins and things. We also used heat to spiral curl the lanyard plastic. You coil it around a nail and dip it in boiling water. The plastic then holds it's new shape forever.

I thought that maybe if I held the felt into shape and flamed it with a lighter, it could work. It took a while to get the process exactly right. The flowers have to be flamed inside and out and shaped a certain way. The heat also made the texture of the fabric more compact and less snaggy. I used to singe them more for shading, but found that too much makes them look dirty. After I successfully made the Poppy flower, I challenged my self to the Shasta Daisy and the Bachelor Button, two more of my personal favorites. 

I worked on creating my favorite flowers like the Peony, which is a bit more complicated with several layers, and the Magnolia. But one of my real favorites would be a bit harder to accomplish. The Helleborus has lovely subtle shading and patterning on the flower. Although many flowers do, they can still be recognized by their shape alone.

I had an idea. What if I could paint the fabric with durable acrylic paint. I thought it would be best to wet the fabric flowers and paint them, so it would be more like watercolor. It took a bit of time to get the right amount of wetness, but they turned out beautifully. When they dried, I shaped them with flame and the heat set the paint perfectly.

I have recently found that my flowers can be machine washed and dried without harm. I think that the daisies with the vintage painted wood centers might not make it through the wash, but most of them would.

Since my first flower Poppies I have experimented with handmade and hand painted centers and adding the flowers to crocheted headbands and skinny scarves. Some styles have stayed and others have hit the curb. One thing I can say, is that creating these flowers, from my own process with recycled or renewable materials, gives me no end of joy.

April 19, 2012

Today was one of those days. I guess I did too much work the day before, or drank too much run (not really). I was half asleep most of the day and didn't really get much done. I did do a lot of cutting and sewing, but I should have at least worked on my website more.

I did manage to fall asleep twice during the day. I also took a long bath and made some plans for the next few weeks. I know where I want to go with my packaging for my jewelry, so I just need to find the right materials to do it. I really want to do a stamped cardstock insert in the acetate pillowbox.

I would like the inserts to look like a a bundle of flowers or just a random flower print. I think this will be the best way to do them, cost wise. I found some nice recycled paper cardstock that I can use. I was going to make my own stamp, but have not been successful yet. I have tools, maybe a carved woodblock? Not sure about that yet and I need to get cracking.

I also need to do the brochures. I just need to design a few insert pages with images, pricing and contact and I also need to make some samples. I really need to do the packaging first, because I need packaging images on the pages.

Guess that's my next big project. That and the headband photo shoot. I really need pictures on models for people to see how they look. Guess I know what I'll be doing in the next few weeks, baring catastrophe. I have a few things going on in my life that can blow out of proportion at any time. I have a son that needs surgery and a cousin that is very ill. I may need to give some attention to either one at any given time. It will put a delay on my progress, but that's OK. Family is more important than anything. There will always be time for the business later.

April 15, 2012

A long and exhausting day today. I didn't even get yesterday's post done until after 10 pm today. Lots of full moon kind of events, and it's not even a full moon.

I was watching a new car insurance commercial, and quite honestly, it made no sense, wasn't funny and was really truly bad. I wondered how much the writer was paid for that ad. Or did even use an ad agency, or just ran an ad in Craig's List for a really bad commercial. I remember the Quizno singing road kill.It nauseated me so much that I will never eat there. Not sure what the hell they were thinking there, but I bet they lost a lot of customers. It is not always a good thing to give people a reason to talk about you.

And then I watch Mad Men and remember vintage commercials that were clever, snappy, memorable and worthy of your few minutes of commercial interruption. I believe I remember a time when you actually looked forward to commercials. So few are enjoyable, now I think instead of thought provoking they are irk provoking.

I worked on my design portfolio website today. I didn't get a lot done, but I just about completely redid everything. It's pretty much the same format, but instead of loads of tabs, I'm using a portfolio page, with links to what I had tabbed before. I will also add a contact tab. I kept my jewelry website clean that way and I love the simplicity. Not sure why I didn't do that with my portfolio.

I'll be sure to post the site here again, when It's finished. After my research, I think I know what I'm doing now.

April 14, 2012

I am so determined to accomplish as many of my goals as possible. I started this post to make a decision about weather to continue with my handmade floral jewelry, or go back to product design. I've improved my shop and my product line, and I've made a lot of contacts in the lighting industry. Contacts I haven't made in years.

I will say one thing. I planned to only prepare to go out and drum up more business. I planned to get ready to offer my jewelry wholesale and to contact clients for product design. This is what I have accomplished. Without actively going out and finding more work, I have made $800 more this March than last March. Not all profit though, I have reinvested a lot of in back into the business. But it's nice to have it to reinvest.

I can honestly say that reevaluating what I was doing with my business helped so very much. I increased my line of brooches, and have sold so many. If I reach out to the right audience, I can sell the headbands and bangles too, I'm sure.

April 13, 2012

Friday the 13th and nothing really bad happened. How about that. As a matter of fact my son in law and his father both went out and got new cars today. Son in law got a used minivan that cost about as much as my first house did. It's really nice for his family. Huge and mega insured for the 6 years of the loan and fully featured. Very nice for the family. Not great mileage, but he doesn't have to go too far with it except vacations. I can't wait till I can afford a car for myself. I could pay cash for one if just one of my designs sells big next year. I need to find more clients soon.

Speaking of finding clients, I finally did a little research on the portfolio website. I found some great links. Build a Killer Online Portfolio in 9 Easy Steps is the best one I found yet. An Online Portfolio is not just for designers either. Artists and craftspeople should have one too. If you want to do juried shows, you should definitely have one.  It's the way of the world these days. I love my Weebly site. They make it so darn easy to build. You don't have to know HTML to make a simple and lovely site.

Mine portfolio still in progress, because now that I read how to build a killer portfolio I have a lot to rebuild.
If you want to take a peek, it's here cmdreifortportfolio.com . You can bookmark and see where I take it. I think it's too tabby. I need to have a portfolio page with links to those design pages I think. Cleaner look.

Not only did I start really focusing on my portfolio (with big focus on resume), but I also made a logo today for my flower shop. I'm really pleased with it. It' is just what I wanted, simple, symbolic,  and using my flowers graphically. I will mostly use it on my images as a watermark, but I may have a few other places for it.

See how cute it looks as a watermark?

I'm very pleased with the design. Guess 6 years of training in Art didn't go entirely to waste. Maybe I should do logo design. Didn't know I had it in me. But I should also say that it is easier with yourself as a client. You know what you want. Sometimes it's hard to get into your clients head to see what they are visualizing. I was working with someone who was trying to make on for me, and I was a bit too demanding I think. But I like how this turned out.

April 11, 2012

Almost done with my Four Months. This is what it was all ABOUT. Not sure I'm meeting my goals. I certainly haven't come to any conclusion about WHICH of my businesses to focus on. But maybe I would be too bored if I only focused on one. I do have ADD after all, and the more things I have on my plate, the better I function. Maybe doing too much will keep me younger in the long run. At least my mind will not go stale.

I did learn a lot about my flower jewelry product. As a matter of fact, I'm changing my line about daily right now. I know I shouldn't but while making my flowers, I find that I can make in bulk, certain flowers, better than others. I have also found that some are more desirable than others. I have found that I can tint some of my own acrylic beads beautifully. I only need to buy a base color, so I can easily buy those beads in bulk and color them.

I found that my product line was not what it should be. I added several items. I added brooches, which have been the best selling yet. I have tiny brooches, which can easily be used as boutonnieres too. I could slap myself for not thinking of that one. Actually I was going to work on that before I left my previous selling site. But in the move, I forgot what my focus was. I simplified the line and made it more accessible to everyone.

That's what I learned about my flower jewelry. I still have a few things to do before I can offer them retail though. There is my packaging. I'd love to use vintage un-pasted wallpaper for the cards in the packaging.  I think I'm going to have to go with a stamped gray cardstock though. I need to find a big gray inkpad, and maybe carve my own stamp. Hmmm, I wonder if I can draw with some flexible rubber material, Silicone maybe, on an acrylic sheet. I need a pretty big stamp. I'll have to look into that.

Tomorrow I'm going to do a quick review of what I learned about my product design business so far.

April 8, 2012

Still working on my new Headband. I finally got a chance to make my Wedding headband and replaced a few bangles and headbands that I've sold or given away. I need more photo shoots with them. I'm also making more bangles so I can shoot them in multiples.

I'll have a headband similar to this one, but White. And it will be a little lacy.  I love that these button in the back. The button can be a nice element too. I think I'll do them in the Gardenia, the Camellia and the White Roses. Maybe I'll do white Daisies too. I think the Red Rose on White would be pretty too.

I'm really pleased with the product line now. The only thing I didn't do is make rings. I think they would be sweet, but it's not a priority.

It was Easter today, and we did have dinner, but I got a lot of work done too. My granddaughter wore one of my new baby photo prop headbands with her Easter Dress and we got some really cute pictures that I loaded onto the listing. When you have your own business, you never rest. The pictures were so adorable.

That's all I focused on today. None of the rest of it, although I did realize that I have to finish my taxes and send them off before the end of the week. Not thrilled about that, but oh well. Maybe next year I'll make enough money to actually catch up and start paying my taxes.

April 7, 2012

Today I really only spent time listing new Flower Product. It takes so long. I really wish I could just list pictures of all the flowers and have people choose their own, but that rarely happens. Most want items already pulled together. I can list variants on Artfire, but they are linked to the original somehow and I'm still not sure how that works and if it's a good, or bad thing. I should check into that more carefully.

Someone tweeted this awesome blog about what you should have in a press kit. PRESS KIT I need to make one, but don't really have any press yet. So I have to be creative on making it. I suppose I should approach it as a neophyte. Or one who just started to come out of the indie business into the wholesale world. I might add that I was a professional lighting designer and want to move on with that. That would be good press I suppose. Hmmm, I think I have it. I need to work on my press kit soon. I'll tell you what I did, when I have it all together.

I have to finish taxes this week, then I will move on to packaging which needs photography for brochure and then press kit. I also have to finish my design website, which is coming along much faster than I expected it to. The most important new part is my resume. I have to finish that and add my latest work experience.

I really need to add more product here and link them too. Here are a few - bow tie and flowers.