April 30, 2012 - It's a Wrap Pt 2

I was thinking of all I was trying to accomplish in four months. My goal was to do two things. One, to prepare my jewelry business to go wholesale. Well, I'm about as close as I can get without having any press.

The other goal was to create a website, and make contacts to get clients for my product design. I did that and I even have clients already.

The purpose was to drop my Aprons and Accessory business and choose between jewelry or product design. Instead I find that I'm still working all three. As a matter of fact, I may have unintentionally grown my Apron business in the process.

There were some goals that I would have liked to meet, that I didn't yet. I hoped to loose 60 pounds. But only lost five. I guess that's better than gaining. I thought I'd look more professional a little slimmer.

I hoped to have my jewelry website finished and today, I pushed to get it as far as I can. I still have merchandise to add, and pictures of my new packaging, but it's 95% done now. And I'm very pleased with it.

I'll be back with pictures of my brochure and my packaging. Hopefully next week. It's been fun sharing my thoughts and process with you all for the past four months.

April 18, 2012

I didn't get much done other than blogging and ironing today. I did do some thinking though, and something that I think I should have mentioned and don't think I did. One of the problems I have had with freelance design drawings, is that people tend to take advantage of you. Or me at least. They will promise a commission, but not pay for drawings. I have done hundreds of drawings and not receive much commission. I think it's a lot like what I mentioned early about shops taking your product on consignment. If they don't invest anything in your work, they have nothing to loose and therefore aren't motivated to push what you have placed.

For both of my business, I have to design some kind of contract. Of course with the jewelry, there will be a much higher discount for cash orders, so that would motivate a retailer to buy, rather than consign. I really don't plan to consign, but if it is a certain shop, I might allow them to "test the waters" first, before they buy.

For my design business, I plan to write a simple contract for each client. I will ask for an upfront dollar amount for the drawings (minimal, for time only) which can be subtracted from commission if and when the designs sell. Different commission base for different end consumer. Higher rate for showroom sales, lower rate for big box retailers. And most importantly, stated in the contract, that if the design is not accepted (or paid for) within x amount of days, it reverts to me.

I have been too casual about the design business. I won't do that in the future. If a client wants my designs, they can pay a little up front for them. I also have too many contacts in the business for a client to steal from me. I have eyes everywhere and would know if my designs are showing up somewhere without my getting paid commission or fees. I prefer to work with honest clients anyway.

I have found a few basic freelance contracts online that I have downloaded and plan to alter to fit my work. There are a lot of resources online to find exactly what you need. My business has improved greatly from my online research. If you are struggling with your business. Take some time to critically evaluate what you are doing. You will not be wasting your time.

April 17, 2012

Today I had to spend the whole day working on my Bread and Butter shop. That doesn't mean I sell bread and butter, it means it feeds me. I make sewn Aprons Accessories and Housewares. It's not that I don't think they are wonderful, and that they are not worthy product to focus my attentions on. It's just that the older I get, the harder it is to enjoy sewing. As a matter of fact, I kind of hate it. I'm tired of fighting with ornery machines and searching for dropped pins or getting stabbed with them. I hate having to rethread the darn serger.

Anyhow, I thought I should show a little of what I make on my other shop. I focus so much on my flowers and my designs, and never really mention or show my sewing. Many of the designs there were made by my daughter. She is a whiz at designing patterns. Most of them she keeps in her head too. Although some of her new patterns she actually cuts with a template. She designed my Retro ruffle Aprons and the Vendor Aprons. I designed the Sweetheart Apron, the Chef's Apron, the Tie Shirts and the Bow Ties. I guess I'm OK at designing too.

My best selling designs are made out of Vintage Bedsheets, curtains or other fabric, like the Star Wars Apron that my daughter designed. It's my most popular item, and the picture above was not commissioned by me, it was modeled bu someone who loved it so much. I even had a college student use it on her video cooking show.

My second most popular is the Batman Bow Tie. Those guys really love Batman (and the Beatles). Bow Ties are becoming so popular now. I would make a standard tie, but I haven't designed a good one that uses little fabric yet. So hard to make with the vintage sheets, but I'm sure I would sell a lot of those too.

See, really cute, and something I could easily grow and make a good living with, I just don't really enjoy the sewing, and why shouldn't I do something I really enjoy?

You can stop by and see more of my work at poppysgardengate.artfire.com

April 16, 2012

Time is running out. I really have to finish everything soon. It's time. I need my brochures finished and I need my packaging done. NOW!

My design portfolio is coming along wonderfully. I completely redid it. Well just made it less of a jumble. I did a few small artistic touches (changing the banner, ever so slightly) and rearranged the pages. I hat way to many tabs at the top, so I've incorporated a lot of what was in tabs, as links on my portfolio page. It's easier to understand and when viewers get a pop up saying they need a password, they will understand why. I just can't leave my designs open for everyone to look at.

I've put teaser images with links. Some of them are open designs, but I have to let the visitor know what I'm capable of don't I? I still have a lot of work to do on it, but not nearly what I needed when I started. I'm very pleased at how it's coming together.

I suppose I should mention somewhere on the site that it was designed by me, and that I do graphic designs too. I think I know where to do it. My about page needs some serious work. I may add a home page and definitely a contact page. The rest will all be hidden and accessed through links on the other pages. I'm kind of enjoying web designing. Maybe I should take an HTML class. Not right now I think.

Tomorrow I sew. Still my bread and butter, although I have really increased sales for my jewelry and product design.

April 14, 2012

I am so determined to accomplish as many of my goals as possible. I started this post to make a decision about weather to continue with my handmade floral jewelry, or go back to product design. I've improved my shop and my product line, and I've made a lot of contacts in the lighting industry. Contacts I haven't made in years.

I will say one thing. I planned to only prepare to go out and drum up more business. I planned to get ready to offer my jewelry wholesale and to contact clients for product design. This is what I have accomplished. Without actively going out and finding more work, I have made $800 more this March than last March. Not all profit though, I have reinvested a lot of in back into the business. But it's nice to have it to reinvest.

I can honestly say that reevaluating what I was doing with my business helped so very much. I increased my line of brooches, and have sold so many. If I reach out to the right audience, I can sell the headbands and bangles too, I'm sure.

April 12, 2012

Things were so different when I was a kid. It wasn't just that I was naive, the whole world was. Those of you who are older know. Those of you who watch Mad Men can see for yourself. No one even imagined that little Sally could suffocate in that plastic bag, or get addicted to those sleeping pills. What was the harm in that? Everyone was innocent back then. I'm recalling how I loved my baby seal skin hooded jacket and my baby alligator purse. I didn't know back then that someone was killing babies. I don't even think my family who bought them really realized it.

OK, so today I just killed a bunch of ants that were trying to get into the cereal and my crock pot. I'm not a Buddhist after all.

Today I did some more photography and listing of my flowers. But as promised, I'll review what I did for my product design business.

I was only supposed to be getting myself ready to present my product to potential clients, but somehow I ended up with paying clients. Not a lot of money, but some, and maybe more sales in the future. This was all from updating my linkedin resume. Not a bad idea to just add something once in a while. When I am done with my website, I will add that too. My portfolio website, that is.

What did I plan to do, that I didn't. I planned to loose weight so I'd look more professional. Nope. I planned to learn my CAD program so I could send clients, CAD drawings. Nope.

I did however learn to use the CAD program enough to make some rough base drawings and alter old drawings so I could work on Photoshop to finish the designs. About the only thing I did accomplish is to work on my website and even that isn't finished. Although it is very close. The way business is going this month, I'll have plenty of time to finish it too.

The big thing I have yet to do is make my resume. I have an old one that I need to polish up, things like explaining what I've been doing for the past 4 years. I need to take a peek at how resumes are written these days. Formats change like lighting and I haven't written one for 4 years. Progress is a fickle companion.

April 11, 2012

Almost done with my Four Months. This is what it was all ABOUT. Not sure I'm meeting my goals. I certainly haven't come to any conclusion about WHICH of my businesses to focus on. But maybe I would be too bored if I only focused on one. I do have ADD after all, and the more things I have on my plate, the better I function. Maybe doing too much will keep me younger in the long run. At least my mind will not go stale.

I did learn a lot about my flower jewelry product. As a matter of fact, I'm changing my line about daily right now. I know I shouldn't but while making my flowers, I find that I can make in bulk, certain flowers, better than others. I have also found that some are more desirable than others. I have found that I can tint some of my own acrylic beads beautifully. I only need to buy a base color, so I can easily buy those beads in bulk and color them.

I found that my product line was not what it should be. I added several items. I added brooches, which have been the best selling yet. I have tiny brooches, which can easily be used as boutonnieres too. I could slap myself for not thinking of that one. Actually I was going to work on that before I left my previous selling site. But in the move, I forgot what my focus was. I simplified the line and made it more accessible to everyone.

That's what I learned about my flower jewelry. I still have a few things to do before I can offer them retail though. There is my packaging. I'd love to use vintage un-pasted wallpaper for the cards in the packaging.  I think I'm going to have to go with a stamped gray cardstock though. I need to find a big gray inkpad, and maybe carve my own stamp. Hmmm, I wonder if I can draw with some flexible rubber material, Silicone maybe, on an acrylic sheet. I need a pretty big stamp. I'll have to look into that.

Tomorrow I'm going to do a quick review of what I learned about my product design business so far.

April 7, 2012

Today I really only spent time listing new Flower Product. It takes so long. I really wish I could just list pictures of all the flowers and have people choose their own, but that rarely happens. Most want items already pulled together. I can list variants on Artfire, but they are linked to the original somehow and I'm still not sure how that works and if it's a good, or bad thing. I should check into that more carefully.

Someone tweeted this awesome blog about what you should have in a press kit. PRESS KIT I need to make one, but don't really have any press yet. So I have to be creative on making it. I suppose I should approach it as a neophyte. Or one who just started to come out of the indie business into the wholesale world. I might add that I was a professional lighting designer and want to move on with that. That would be good press I suppose. Hmmm, I think I have it. I need to work on my press kit soon. I'll tell you what I did, when I have it all together.

I have to finish taxes this week, then I will move on to packaging which needs photography for brochure and then press kit. I also have to finish my design website, which is coming along much faster than I expected it to. The most important new part is my resume. I have to finish that and add my latest work experience.

I really need to add more product here and link them too. Here are a few - bow tie and flowers.