Today was a crafting day. I also worked a bit on my next design project. I have to get them in by the end of the week. A few phone calls, one from the person I am designing for to discuss the project, and one from my cousin to arrange visiting my sick cousin. I understand he has a terminal illness, but is feeling very well considering. Terminal doesn't mean the same thing it used to. Many people with terminal illness can live longer than those without. As I've said before, my son who we were told would not live to adulthood, has outlived many of his friends.
I was reading this wonderful post on Handmadeology about Offline Marketing for Online Businesses. I can't even begin to tell you how much Handmadeology has helped me put together my approach to promoting my business. It's almost as if they are reading my mind and know the next stem in my progress. Are you watching me Tim?
Speaking of watching me. I've noticed that certain places like Groupon, Facebook, Vitacost and of course eBay and Amazon, seem to know what I'm browsing and coincidentally send me ads in key places. I even get ads on Google or AOL that relate to emails I get. I'm not sure I really like being spied on like that. I suppose one day I'll have to invest in software that block spying, because my freeware doesn't seem to be doing the trick.
Back to Handmadeology. The post is about cross promotion and using shops or other venues to get your product seen. I hadn't considered this before. It's about not just taking your wares to a shop and dropping it off to sell, but also offering a service to your shop. For instance, I have a fairly large following on Twitter. I suppose I should grow that following locally too. But I could promote the business that I might sell at too. I could promote myself to local papers and say that my product is available at .... cross promoting them as well. It's just brilliant.
I know you would like to think that your product alone is what would sell you, but we live in the real world. Remember that Our past president couldn't pronounce the simplest of words and got all D's in school. It's not all about the product, a lot of it is the packaging.
I also think that I need to be using this information in my everyday life. Even in my design business. I need to sell myself. I've been working on my design portfolio website, and haven't even made a front page yet. I finally realized what it is I need to do to promote myself. High End design at Low manufacturing cost. Brilliant epiphany.